SEO for Therapists
Get found by your ideal clients to transform and grow your practice
SEO can feel overwhelming, super techy, and like it's too much to learn. But we want to help you understand how SEO can transform your practice so your ideal clients can start to find you.
As therapists, we went into this profession to make a change in people's lives. We know you love being a therapist, and we love connecting therapists to the people they know they were meant to work with.
Hi, 👋 we’re Kristin and Kyle.
On the surface, we might look like an unlikely duo: a therapist with two decades of experience and a tech guy who’s been analyzing websites and scaling things in startups for 15 years.
But put us together, and you’ve got the perfect blend of brains to help therapists like you grow your practice with SEO. We’re a brother / sister combo of therapist + techy who each took their own career path, until we discovered that our talents and expertise were the perfect blend to help therapists with SEO services in order to help them build their practice.
The therapist + the tech guy = your new SEO team.
let us help you grow the business you want
MEET THE FOUNDERs
Kyle Brabender
Kyle has spent 15 years in the fast-paced world of tech and startups, so he knows how to analyze websites to find out what’s working and what’s not. With 15 years of experience in software optimization, digital design, and SEO, he’s worked on everything from enterprise apps to games to VR. Translation: if it runs on a screen, he’s probably made it better.
Kyle has the personal interest and professional experience for blending technical precision with creativity. He’s all about making sure technology not only works (reliably, efficiently, without making you want to throw your laptop) but also actually connects with the people using it. In the SEO world, that means helping therapists get their websites in front of the right audience, so you’re visible to the clients who need you most.
Kristin Papa
Kristin is a licensed therapist with over 20 years of experience. She’s walked the walk: starting as a solo practitioner, building her caseload, and eventually growing a thriving private-pay group practice. She knows the ins and outs of running a business that actually works and the very real challenges therapists face when trying to market themselves online.
She gets how hard it is do the all the marketing, plus the discomfort of self-promotion. Kristin understands how challenging it is to build a practice that feeds your passion as well as your financial well-being. SEO helped Kristin attract her ideal clients and build a group practice she loves running.
Why We Started This
SEO services for Therapists
At first, Kristin hired an SEO company to grow her practice. They sent her fancy reports full of graphs (which let’s be honest, she didn’t read or even know what they meant), but her referrals didn’t budge. Turns out, they were “optimizing” a site that wasn’t built to rank in the first place, so she basically paid a lot for nothing.
Frustrated, she decided to DIY her website and her SEO strategy. And surprise ✨ , she actually liked it. Once she understood SEO, Kristin saw real results, her business grew, she hired her clinicians, and she now has a sustainable referral source.
Meanwhile, Kyle kept hearing about therapists getting burned by confusing SEO “experts” who promised the moon but delivered… a crater. Kyle’s own experience and interests in helping others understand and gain benefits from tech brought him to want to connect with therapists in private practice to make the tech more approachable.
So we thought: why not combine forces? Kristin brings the lived experience of building a successful therapy practice. Kyle brings the technical know-how to make websites shine. Together, we created a way to support therapists in growing their businesses with SEO that actually works (and makes sense).
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Clarity over jargon. We believe therapists deserve to understand what’s happening with their SEO. No techy mumbo jumbo, but just plain-English strategies you can actually use.
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Integrity and honesty first. No gimmicks, no false promises of “#1 overnight.” We do what actually works because your trust matters more than quick wins.
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Collaboration, not control. We don’t just “do SEO to you.” We partner with you, respecting your voice, your values, and your vision for your practice.
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Empowerment through knowledge. Whether we’re doing the work or teaching you how, our goal is always the same: to help you feel confident, informed, and in charge of your business growth.
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How we can help you…
We get both worlds. Kristin’s a seasoned therapist who built a thriving private-pay practice. Kyle’s a tech pro who knows how to make Google happy. Together, we bridge therapy + tech so you don’t have to translate.
We speak human, not jargon. No confusing reports or tech babble, just clear strategies that we’ll explain so you’ll actually understand (and maybe even enjoy).
We’ve been where you are. Kristin knows the overwhelm of building a practice, and Kyle knows the frustration of SEO “experts” who overpromise and underdeliver.
We focus on therapists (and only therapists). No generic, one-size-fits-all SEO. Everything we do is tailored for private practice owners and the clients you want to reach.
We keep it real. No false promises of overnight success. Just honest guidance, proven strategies, and a friendly team in your corner.
Explore the Packages
Check out how we can best support you whether it’s a one-time SEO optimization or on-going support to continue to build your practice.
Book a Consult Call
Book a free discovery call online so we can see what you’re looking for and decide if we’re a good fit for your SEO projects.